LEVEL 1 - Website Foundation Build
A strategically structured website, built with intent, not from a template. Designed to present your business clearly and guide users toward action without unnecessary complexity.
What’s Included
Pre Design Strategy
Basic review of your business, offer, and how it creates value
Basic Insight into your target audience and how they think and make decisions
Planning the website structure, key pages, and user flow
Direction on what should be communicated across each page (not full copywriting)
Setup of clear pathways for users to take action (enquiries, contact, next steps)
Custom Website Build
Professionally designed website using a flexible, scalable platform
3–5 core pages (e.g. Home, Services, About, Contact)
Clean, structured layout aligned to your business offering
Page Structure & Flow
Logical page hierarchy designed to guide user movement
Clear sectioning to improve readability and engagement
Strategic placement of calls-to-action (CTA positioning)
Basic Conversion Framework
Contact/enquiry pathways integrated into the design
Simple lead capture (forms, buttons, contact triggers)
Layout decisions based on clarity and usability
Mobile & Device Optimisation
Responsive across mobile, tablet, and desktop
Adjusted layout to maintain flow and usability on smaller screens
Basic SEO Setup
Page titles and meta descriptions configured
Search-friendly structure applied to pages
Contact Integration
Contact form setup
Email routing for enquiries
Exclusions
Fees
Does not include any fees related to external service providers or platforms.
Content Creation
No copywriting or messaging development
Client must provide all written content
Brand Strategy
No brand identity development
No logo, colour palette creation, or brand positioning work
Advanced Sales Strategy
No deep sales psychology structuring
No funnel design or layered conversion systems
CRM & Automation
No CRM integration
No automated follow-ups or workflow setup
Custom Functionality
No advanced features (booking systems, memberships, custom apps)
Ongoing Support
No ongoing optimisation, updates, or maintenance beyond initial delivery