My 15 Year Journey

I began my career as a Civil Engineer and Project Manager, leading teams of 20+ and coordinating complex projects. Early on, I developed a habit of identifying operational gaps and inefficiencies, which shaped my focus on analysing business flaws and building structured solutions. This role developed my foundation in stakeholder management, negotiation, and structured planning skills that later became central to my approach in sales and business growth.

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After transitioning into managing a surgical practice, I completed a degree in Medical Practice Management and became deeply involved in business development. I focused on understanding where processes, systems, and client flows were breaking down, and used that insight to refine operations and improve performance. Through executive networks such as TEC, I strengthened my approach to sales strategy, client acquisition, and long-term relationship management. While working alongside early stem cell research initiatives in Australia, I also completed a degree in Epidemiology and published medical research articles.

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When the research business began operating at a loss, I analysed the underlying commercial and operational weaknesses and shifted focus toward revenue generation. I developed and executed a targeted marketing and sales strategy, teaching myself digital marketing, brand positioning, and lead generation which ultimately turned the business around.

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I later became a shareholder in Auto Artisan, where I identified key inefficiencies in sales and operational processes and implemented structured systems to address them. I introduced sales processes, performance tracking, and strategic marketing campaigns. Within two years, the company grew from 5 to 22 staff and increased revenue from $400k to $3M, becoming one of Australia’s most recognised vehicle branding and wrapping businesses.

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Following this successful venture, I joined Amperion Sydney as a shareholder. By diagnosing gaps in market positioning, sales structure, and internal processes, I implemented clear sales targets, strategic positioning, and structured business development systems. This increased turnover from $300k to nearly $1.5M within a year with significant profits and minimal staff.

 

Across every business I have been involved in, I have consistently started by identifying what is not working, analysing the root cause, and building systems to correct it. I have personally built custom CRM systems to manage pipelines, track client engagement, and optimise sales performance—because consistent growth requires structured sales planning, measurable data, and disciplined execution.