Articles By Bora Bright

Most businesses are not failing because of a lack of effort, they are failing because they are not structured properly. A business analyst exists to fix that, but before even getting to what the role involves, there is a common problem that shows up almost every time. Business owners will say, “we already have someone doing that in house.” On the surface, that sounds reasonable. There is usually someone internally who has taken on the role of improving systems, managing a CRM

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